Product Analysis

Adaptability through Acuity

A range of international life companies wanted to make their bonds more attractive to clients likely to move between EU countries. They asked Acuity to examine the requirements for modifying their products to replicate the personal tax ‘breaks’ across borders. This led to increased customer appeal of existing propositions resulting in increased sales.

Another real-life example of Acuity’s Life Market Intelligence.

Originality through Acuity

Assessing the suitability of external investment fund links to the products of international life insurers presents several governance challenges. Acuity devised an auditable methodology, tailored to each company’s risk attitudes to address these issues, ensuring a consistent and compliant outcome for a range of linked-life providers.

Another real-life example of Acuity’s Life Market Intelligence.